Which social media platform should my business have a presence on?

One of the main causes of a failed social strategy is prioritising the wrong social media platforms.  There is no longer any question that social media is a necessary marketing tool for every business that wants to remain relevant and visible in today’s busy online world. Unfortunately, choosing the right social media platform for your business can be frustrating and overwhelming. To help you determine which social media platforms should take priority on your task list, here is a quick guide on deciding where to put your resources.

Step 1 – Determine your business goals.

There are many benefits to using social media, but it’s important to have specific goals before you move forward. What kind of budget you can afford plays an important part in your decision. Be realistic about what you wish to achieve in the short-term and long-term when determining your budget.

Step 2 – Target the platforms that your prospective clients are on.

The entire point of social media marketing is to put you in contact with your best audience, so it is definitely not advisable to choose a platform where your audience does not operate.

Step 3 – Examine the type of content you typically create. 

Different types of content work better with certain social media platforms, so it is vital that you consider the type of content you would like to create and that would best benefit your brand. For example, using Instagram when you rely mostly on written content would not be ideal.

Step 4 – Educate yourself.

This is where we come in! You don’t need to become an expert on social media, but you do need to know enough to make an educated decision.

Social media is an indispensable tool for any business that wants to remain pertinent and gain exposure online. Drop us a line if you’re ready to take the next step in giving your company the visibility it deserves.



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