Mastering Google Adwords

Mastering Google Adwords

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R 3,950.00

Google AdWords is hands down the best advertising platform for targeting your ideal prospect at the ideal time. Every day people are literally searching for your product or service, and AdWords gives you the ability to get your business in front of them.

This workshop covers:

Section 1: Adwords Fundamentals

  • Understanding Online Advertising
  • Opening Your Google Adwords Account
  • Setting up a basic search campaign
  • Measuring and optimising performance

Section 2: Search Advertising

  • Search Advertising Overview
  • Setting up your search network ads
  • Determine your bid and budget
  • Manage your search network campaign
  • Measure your search network campaign
  • Optimise your search network campaign

Section 3: Display Advertising

  • Display Advertising Overview
  • Setting up your Display Network Campaign
  • Display network Ad formats
  • Reaching your target audience
  • Measuring and optimising performance

Section 4: Mobile Advertising

  • Mobile Overview
  • Bidding and Targetting
  • Mobile Ads
  • Measurement

Section 5: Video Advertising

  • Video Avertising Overview
  • Campaign creation and management
  • Performance measurement and optimisation

Section 6: Shopping Advertising

  • Product Listing Ads Overview
  • Creating a Google Merchant Centre Account
  • Creating Product Data Feed
  • Creating Shopping campaigns in Adwords